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MRC (formerly Media Rights Capital; credited on copyrights as MRC II Distribution Company, LP) is an American media company owned by Eldridge Industries. Founded by Mordecai (Modi) Wiczyk and Asif Satchu as an independent film studio, the company funds and produces film and television programming, and owns a group of entertainment and music industry publications. In 2018, the company merged with Todd Boehly's media assets under Valence Media, with the company as a whole taking on the MRC name in 2020.

The company's divisions include MRC Film, MRC Non-Fiction, MRC Television, MRC Live & Alternative (which includes Dick Clark Productions), MRC Media & Info (which owns publications such as Billboard and The Hollywood Reporter), and MRC Data.

The company's most notable productions have included the Netflix series House of Cards and Ozark, and the films Baby Driver, Knives Out, and Ted.

History[]

Early history[]

MRC's investors include Guggenheim Partners, AT&T, WPP Group, Goldman Sachs and ABRY Partners.[2][3]

In 2008, The CW leased its Sunday-night schedule to MRC beginning in the 2008-09 television season. MRC scheduled the reality show In Harm's Way and the dramas Valentine and Easy Money.[4] In November 2008, after all four shows drew poor viewership, The CW announced that it would withdraw from the agreement.[5] The network returned the Sunday timeslots to its affiliates in the 2009-10 season.[6]

After acquiring rights to produce a U.S. remake of the BBC miniseries House of Cards, MRC would sell the series to the streaming service Netflix in 2011, where it ran for six seasons as one of its first original series.[7][8][9]

On February 1, 2018, Eldridge Industries, a holding company owned by former Guggenheim Partners president Todd Boehly, announced that it would contribute its media assets — including The Hollywood Reporter, Dick Clark Productions, and Billboard, and merge them with MRC into a new company known as Valence Media.[10] In October 2018, MRC formed a joint venture with United Talent Agency known as Civic Center Media, which seeks to back projects involving its members via MRC.[11][12]

2019 to present; Valence Media and PMRC[]

In December 2019, Valence Media acquired Nielsen Holdings' music data business, with the division being rebranded as MRC Data.[13]

In April 2020, it was reported that Valence Media would rebrand under the MRC name.[14] The rebranding was completed in July 2020.[15]

On September 23, 2020, it was announced that Penske Media Corporation, owner of The Hollywood Reporter's main competitor Variety, would assume operations of the MRC Media & Info publications under a joint venture with MRC known as PMRC. In turn, MRC will form a second joint venture that will develop content tied to PMRC publications.[16]

Filmography[]

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Films produced or co-financed by MRC have included:

Television projects[]

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Current[]

  • Ozark (2017–present) for Netflix
  • The Great (2020-present) for Hulu

Previous[]

  • In Harm's Way (2008) for The CW
  • Valentine (2008) for The CW
  • Easy Money (2008) for The CW
  • The Goode Family (2009) for ABC
  • Surviving Suburbia (2009) for ABC
  • Kröd Mändoon and the Flaming Sword of Fire (2009) for Comedy Central
  • Rita Rocks (2008–2009) for Lifetime
  • Shaq Vs. (2009–2010) for ABC
  • The Life & Times of Tim (2008–2012) for HBO[17]
  • The Ricky Gervais Show (2010–2012) for HBO[17]
  • How to Be a Gentleman (2011-2012) for CBS[17]
  • House of Cards (2013–2018) for Netflix[17]
  • Blunt Talk (2015-2016) for Starz
  • Counterpart (2017-2019) for Starz[21]
  • The Outsider (2020) for HBO

References[]

  1. 1.0 1.1 About MRC. Media Rights Capital.
  2. Bond, Paul. "Media Rights Capital Raises $175 Million to Co-Finance Movies", 2013-02-13. 
  3. Shaw, Lucas. "Guggenheim Invests $240 Million in 'House of Cards' Producer Media Rights Capital", 2014-05-06. 
  4. MRC Unveils Four Shows for CW Sunday. zap2it.com.
  5. Carter, Bill. "CW Says It Is Retaking Control of Its Sunday TV Lineup", The New York Times, 2008-11-20. 
  6. de Morales, Lisa. "For Fall, CW Brings On the Suds -- and Vampires", 2009-05-21. 
  7. Andreeva, Nellie (March 15, 2011). Netflix To Enter Original Programming With Mega Deal For David Fincher-Kevin Spacey Series 'House of Cards'.
  8. Stelter, Brian. "A Drama's Streaming Premiere", The New York Times, January 18, 2013. 
  9. "Netflix Cancels 'House Of Cards', Says It's 'Deeply Troubled' Over Kevin Spacey Claims", October 30, 2017. 
  10. Andrew Wallenstein (2018-02-01). Media Rights Capital, Dick Clark Prods., THR-Billboard Combine Company. Variety.
  11. Hipes, Patrick (2018-10-10). UTA Teams With MRC On TV Studio Joint Venture Dubbed Civic Center Media (en).
  12. Ng, David. "United Talent Agency jumps into TV production in deal with studio behind 'House of Cards'", Los Angeles Times, 2018-10-10. 
  13. Steele, Anne. "Billboard Parent Buys Nielsen Music", Wall Street Journal, 2019-12-18. (in en-US) 
  14. The Hollywood Reporter-Billboard Group to Rebrand as MRC Media. Variety.
  15. Goldsmith, Jill (2020-07-22). THR Parent Valence Media Rebrands As MRC (en).
  16. Ellefson, Lindsey (2020-09-23). Variety Parent Penske Media to Take Over Hollywood Reporter, Billboard in Joint Venture With MRC (en-US).
  17. 17.0 17.1 17.2 17.3 17.4 17.5 17.6 17.7 McClintock, Pamela. "Media Rights Capital Closes Five-Year $350 Million Credit Facility", The Hollywood Reporter, 2011-09-20. 
  18. 22 Jump Street.
  19. Debruge, Peter (December 15, 2020). Sundance Film Festival Lineup Features 38 First-Time Directors, Including Rebecca Hall and Robin Wright. Penske Media Corporation.
  20. 20.0 20.1 Goldsmith, Jill (2020-07-22). THR Parent Valence Media Rebrands As MRC (en).
  21. JK Simmons To Star In Starz Drama Series From 'The Imitation Game' Director.

External links[]

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